Goldwell introduces an incredible new innovation in texture and shape change: NUWAVE. The first semi-permanent shape change service for effortless waves and smart process control. To reinvent waves, we first had to reinvent the technology. We call it SMART CONTROL BOND SYSTEM. It’s perfect every time. NUWAVE’s new technology ensures that when the waves reach the shape, the processing stops. It’s gentle. NUWAVE’s gentle technology is even suitable for damaged and/or lightened hair.** It’s caring. Maintaining the integrity of the hair bonds is important, which is why NUWAVE’s Replenishing Serum adds extra Keratin, Panthenol and Amino Acids to rebuild and strengthen the hair and its bonds.